The upcoming book by Shawn J

The mentor you never had, in 304 pages.

Selling Is Just A Conversation is the B2B sales playbook for your first five years: ICP, cold outreach, discovery, objections, closing and AI, plus the human skills nobody teaches you.

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"Selling Is Hard. And That's Okay." Start with the 24-hour action at the end.

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COMINGSOON
What's inside

21 chapters. From your first interview to your first big close.

PART 1

Before you sell anything

The mindset, the reality check and your first 30 days.

PART 2

Know who you're talking to

Your ICP, research like a detective, and a pipeline that never runs dry.

PART 3

Start the conversation

Cold email, cold calls, LinkedIn and multi-channel sequences that get replies.

PART 4

Have the conversation

Discovery, demos, proposals and objections, from first call to signed deal.

PART 5

Close it, keep it, grow it

Closing without pressure, follow-up without annoying, and growing accounts.

PART 6

AI is your unfair advantage

The exact prompts and daily workflow, without losing the human part.

PART 7

Build your sales career

A blueprint for a career that lasts, pays and matters.

BONUS

Industry case studies

SaaS, IT services, BFSI, logistics, edtech, manufacturing and more.

How every chapter works

Read it tonight. Use it on tomorrow's call.

Every chapter follows the same six steps, so you finish with something you can actually do.

01A real story
02The concept
03A framework
04An AI prompt
05An industry case study
06Your 24-hour action
Who it's for

Written for the first five years, when nobody has time to teach you.

SDRs and BDRs

Booking meetings without sounding like everyone else.

New account executives

Running discovery, handling objections and closing like a human.

Sales managers

A ready-made playbook to onboard and coach new reps.

Founders and switchers

Learning to sell from zero, the right way.

Shawn J (Subhendu J Shawn)
About the author

I was never a "natural" salesperson.

I started in 2004 knocking on doors in Delhi, then call centres and customer service, with no mentor and no playbook. That path took me through American Express and Amazon, then into startups where I led go-to-market from $0 to $5M+. Along the way I built a 70–80% close rate, entirely self-taught.

Today I run B2BXclusive, a US–India outbound team, and mentor reps early in their careers. This book is everything I wish someone had handed me on day one.

"Finally, a sales book that reads like a mentor, not a motivational poster. Subhendu strips away the hustle clichés and shows you the actual conversation: how to research, reach out, and close like a human. I wish I'd had this in my first year."MAYUR TAHILIANI · AE AT A LEADING SOCIAL MEDIA PLATFORM
Free chapter

Start with Chapter 1: "Selling Is Hard. And That's Okay."

The honest truth about this career, the 5 skills that make a great salesperson (all learnable), and the one page to write tonight.

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