Short answer: Choose GoHighLevel if you are a marketing agency serving local or small businesses and need funnels, websites, SMS, reviews and a CRM in one white-label platform. Choose Tailr CRM if you are a B2B outbound or lead generation agency whose pipeline starts with cold email and LinkedIn replies, and you want a branded CRM built around that process, without usage-based messaging fees.
Key takeaways
- GoHighLevel costs about $97 (Starter), $297 (Unlimited) and $497 (SaaS Pro) per month; white-label branding starts on Unlimited.
- GoHighLevel adds usage charges for SMS, email and phone (for example about $0.675 per 1,000 emails sent through its email service).
- Tailr CRM is white-label on every plan (from $59/month for up to 5 users) with no messaging usage fees, because sending stays in your cold email tool.
- GoHighLevel is a marketing toolkit with a CRM inside; Tailr CRM is a sales CRM for outbound pipelines.
Contents
If you search "white-label CRM for agencies", GoHighLevel dominates the results, and for a big group of agencies it is the right answer. Tailr CRM is also white-label and also built for agencies. The two rarely compete for the same customer, because they serve two different kinds of agency.
Which agency are you?
| Marketing agency (GoHighLevel's home) | B2B outbound / lead-gen agency (Tailr CRM's home) | |
|---|---|---|
| Typical clients | Dentists, gyms, home services, coaches, local businesses | B2B SaaS, IT services, consultancies, staffing firms |
| What you deliver | Funnels, websites, ads, SMS and email nurture, reviews | Qualified meetings from cold email, LinkedIn and calls |
| Where leads come from | Forms, ads, missed-call text-back | Positive replies in Smartlead, Instantly, lemlist or Apollo |
| What the CRM must do | Capture, nurture and book local customers automatically | Turn replies into owned leads, follow up, report by campaign |
GoHighLevel pricing and usage in 2026
| Plan | ~Monthly | Key point |
|---|---|---|
| Starter | $97 | Full toolkit, up to 3 sub-accounts, no white-label |
| Unlimited | $297 | Unlimited sub-accounts, white-label, rebilling usage at cost |
| SaaS Pro | $497 | Resell the platform as your own software, mark up usage |
On top of the plan, GoHighLevel's messaging and phone services are usage-based: for example email at about $0.675 per 1,000 sent through its email service, SMS per segment plus carrier fees, and phone numbers per month. For a marketing agency these costs are usually rebilled to clients; for an outbound agency they are often irrelevant, because sending happens in a dedicated cold email tool.
Year one on GoHighLevel Unlimited (the first white-label plan) is about $3,564 before usage. Tailr CRM is white-label from the Starter plan; the Team plan for up to 15 users is about $790 a year on the yearly plan, with no setup fee and no usage fees.
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White-label: what each one actually brands
- GoHighLevel lets you brand an entire marketing platform and create sub-accounts for each client, and on SaaS Pro resell it as your own software.
- Tailr CRM brands your sales CRM: every screen, the login page and every email it sends carry your name, logo and colours. Each Tailr CRM is a separate copy with its own database and web address, and you can invite client contacts with restricted roles.
Where GoHighLevel wins
- Funnels, websites, calendars and forms for local businesses.
- SMS, missed-call text-back and review management.
- Reselling software (SaaS mode) as a recurring revenue line.
- Huge community, templates and snapshots.
Where Tailr CRM wins
- Positive replies from Smartlead, Instantly, lemlist and Apollo become leads automatically (any tool via webhook).
- Automatic assignment, follow-up tasks from reply text, nudges and daily digests for SDR teams.
- Reports by campaign: meetings, pipeline and revenue per outbound campaign.
- Ready for outbound in minutes, with unlimited 1:1 onboarding calls with Shawn during the free trial, so no snapshot hunting or configuration project.
Agency economics: how cost scales with clients
This is where the two products differ most, and where GoHighLevel can be the cheaper choice, so it is worth being precise.
| Your situation | GoHighLevel | Tailr CRM |
|---|---|---|
| One CRM for your agency's own pipeline, 10 users, your brand | Unlimited plan ~$297/month (white-label starts here) | Team plan $79/month for up to 15 users |
| Your agency CRM plus client logins to see their leads | Sub-account per client inside Unlimited | Invite client users with restricted roles in your CRM |
| A separate, fully branded CRM for each of 20+ clients | Unlimited sub-accounts for one flat fee | A separate Tailr CRM plan per client CRM |
| Reselling software to clients as your own product | SaaS Pro ~$497/month | Not offered |
Put simply: if you want to hand many clients their own full marketing platform, GoHighLevel's sub-account model is built for that. If you want one outbound CRM for your agency, with clients able to log in and see progress, Tailr CRM costs less and fits the work better.
How client logins work in Tailr CRM
- Invite the client's contacts by email from Settings.
- Choose their role: for example, view leads and add notes, but not import, reassign, export or delete.
- They log in at your CRM's web address, see your logo, and follow their leads and meetings in real time.
Many lead-gen agencies find this replaces the weekly PDF report: clients see live progress, and you spend less time preparing updates.
Snapshots vs a CRM that is ready to use
GoHighLevel users often start from a "snapshot", a pre-built template of pipelines, automations and funnels, and then customise it. It is fast to start and endlessly flexible, but someone still has to adapt and maintain it. With Tailr CRM there is no template hunting: the outbound CRM is ready the moment your trial starts, you brand it in the setup wizard, and Shawn helps you fit the pipeline, fields and lead rules on unlimited 1:1 onboarding calls during the trial.
Bottom line
If your agency sells marketing to local businesses, GoHighLevel is built for you. If your agency books B2B meetings through outbound, you need a CRM that catches replies and turns them into revenue under your brand, and that is exactly what Tailr CRM was built to do.
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Sources
- GoHighLevel pricing: gohighlevel.com/pricing (checked October 2026)
- Usage costs: HighLevel LC Phone pricing guide; Apexure, GoHighLevel pricing 2026
- Tailr CRM: b2bxclusive.com/tailr-crm
Frequently asked questions
Is GoHighLevel good for B2B lead generation agencies?
It can be used, but it is designed for marketing agencies serving local businesses: funnels, websites, SMS, reviews and appointment booking. B2B outbound agencies that send cold email from Smartlead or Instantly often find much of it unused, and still need to wire replies into the CRM.
Does Tailr CRM have white-label branding?
Yes, on every plan: your name, logo and colours on every screen, the login page and every email the CRM sends. Your team and clients never see the Tailr brand.
Does Tailr CRM charge for emails or SMS?
No. Tailr CRM does not send campaigns or SMS; your cold email tool does the sending. Tailr CRM handles what happens after a reply, so there are no usage-based messaging fees.
Can my clients log in to Tailr CRM?
Yes. You can invite users by email and set roles and permissions, so client contacts can see their leads without being able to import, reassign or delete.
Is there a free trial?
Yes, Tailr CRM has a 14-day free trial with no card needed.
About the author
Subhendu J Shawn is the founder of B2BXclusive, a B2B outbound sales and lead generation agency, and the creator of Tailr CRM. His experience spans American Express, Amazon and 100+ B2B companies across the US, Europe, the Middle East and India. Follow on LinkedIn
