About Freak X Games
Freak X Games is a leading HTML5 game-development studio founded in 2017. They build lightweight, cross-platform casual and social games that clients embed within their platforms to boost engagement and monetization.
Our Engagement Team
- Account Manager: 1
- Outreach Specialist: 1
- Researcher: 1
- QA & Data Analyst: 1
Client’s Challenges
- Low pipeline visibility: Had limited inbound interest and no systematic way to book discovery calls.
- Differentiation need: In a crowded market, they needed to showcase their technical prowess.
- Resource constraints: Without an in-house sales team, they struggled to prospect and qualify leads.
Our Solutions
- Targeted list building: Researched and built a list of 500+ enterprises in e-commerce, ed-tech, and media.
- Multi-touch sequences: Crafted personalized outreach across cold email, LinkedIn InMail, and follow-up calls.
- Value-driven messaging: Emphasized their expertise in sub-100 KB game embeds and proven engagement uplift.
Results
- 150 qualified appointments booked in 90 days (baseline: 0).
- 180% increase in average monthly demo bookings (from 10 to 28).
- 45% conversion rate from appointment to pilot agreement.
Key Learnings & Takeaways
- Message testing: Early A/B tests showed that embedding a 15-second GIF demo boosted reply rates by 12%.
- Channel cadence: Optimal sequence combined two emails, one InMail, and a reminder call over 14 days.
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