CASE STUDY

Outbound Sales & GTM Excellence

Empowering a SaaS unicorn with a 65% boost in qualified leads and lower CAC via AI sales enablement and a next-gen GTM strategy.

$100K+

in new deals in 3 months

200%+

increase in qualified discovery calls

About The Osinoff Group

The Osinoff Group helps its clients unlock their business’s full potential through customer-centric solutions. With over 25 years as a successful entrepreneur and business builder, Mr. Osinoff leads companies on a journey to profitable growth by uncovering opportunities, improving sales strategy and process, and executing with precision.

Engagement Scope

  • Outbound Sales Process Design
  • GTM (Go-To-Market) Engineering
  • Cold Email Automation Setup

Client’s Challenges

  • Fragmented outbound process: Multiple tools, manual outreach, and no unified sales playbook.
  • Undefined GTM motion: Messaging lacked cohesion and targeting was too broad.
  • Manual email workflows: Consuming hours of internal bandwidth with limited scale.

Our Solutions

  • End-to-end process mapping: Documented the full outbound journey, aligning stakeholders on roles and KPIs.
  • GTM framework development: Built a modular go-to-market engine with detailed ICP personas and channel strategy.
  • Automated cold email sequences: Deployed a scalable automation platform with personalized, multi-step campaigns.

Results

  • $100,000 in new client engagements closed within 3 months.
  • 200% uplift in qualified discovery calls month-over-month.
  • 32% average reply rate across email sequences (industry benchmark: 15%).
  • 40% conversion rate from discovery call to proposal.

Ready to unlock predictable growth?

Let's build a customer-centric outbound engine for your business.

Book a Strategy Call