Client Overview
Quartz Events (part of Quartz Network, recently merged with Redbrick) is one of the fastest-growing executive event organizations globally. Their model relies heavily on outbound engagement to attract senior decision-makers and solution providers. However, their internal outbound engine was built for volume, not efficiency, creating friction that slowed growth.
Core Challenges
Quartz realized their outbound operations were draining resources and leaving revenue on the table. Our audit identified five core issues:
- High Burn Rate: Operating costs peaked at $20,000/month across distributed teams.
- Workflow Friction: Manual handoffs between teams caused lead slowdowns.
- Slow Lead Response: Inconsistent follow-up times led to missed conversion windows.
- Performance Gaps: Reply rates weren't matching the high relevance of the target audience.
- Tech Fragmentation: No central oversight of deliverability or mailbox health.
Our Approach
We re-engineered the entire outbound chain with a focus on lean, automated operations:
Cost Consolidation
Consolidated roles and removed redundant tools to slash monthly spend immediately.
Strict SLA System
Implemented a 10–20 minute response SLA, creating a measurable lift in booked meetings.
End-to-End Ownership
Took over copywriting, tech oversight, and SDR handoffs to ensure quality control.
Centralized Control
Built a unified dashboard for real-time visibility into deliverability and campaign health.
Key Results
- 95% Tool Cost Reduction: Slashed tool/op costs from ~$20,000 down to $1,000 per month.
- Accelerated Conversion: Responses went out in minutes, ensuring no qualified leads slipped through.
- Higher Lead Quality: Optimized copy and stronger sequencing drove a steady rise in positive replies.
- Operational Stability: Predictable performance replaced the previous cycle of "firefighting" deliverability issues.
3-Week Implementation
Audit & Action Plan
Root-cause analysis and deliverability roadmap.
Integration & Setup
Tool configuration and mailbox optimization.
Execution & Scale
Live campaigns and transition to the automated reply system.
Final Outcome
"Quartz Events transformed a costly, complex, and manual outbound engine into a streamlined, high-output system."
By centralizing all moving pieces and introducing real accountability, Quartz unlocked a predictable outbound engine built for long-term growth.
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