Multi-Channel Outreach Playbook

Buyers ignore single-channel spam — but engage when they see your name across multiple trusted platforms.

• Prospects require 5–12+ touches before they convert (especially in SaaS, AI, and IT).
• Using email, LinkedIn, and cold calls together creates familiarity → credibility → meetings.

Consistency over creativity. Systems > randomness.

🎯 Goal: Start the conversation with clarity + relevance

Email Structure (PASTOR Lite)

• Pain: “I saw your team’s hiring a RevOps lead…”
• Amplify: “Teams like yours often lose 5–10 hrs/week to broken workflows.”
• Story/Social Proof: “We helped [SaaS company] cut churn 30%.”
• CTA: “Worth exploring in a 10-min chat?”

🎯 Goal: Warm up cold email and cold calls with familiarity

3-Step Play

• Connect with context: “Hey [Name], saw your post on [X] — would love to connect!”
• DM after accept: “Quick Q — are you the right person to speak to about improving [X]?”
• Engage: Like/comment on recent post or company news

🎯 Goal: Qualify fast, handle objections, and book meetings live

Call Flow: TACTIC Framework

• Trigger: “Hey [Name], saw you’re hiring in GTM…”
• Ask permission: “Got 30 seconds to share why I’m calling?”
• Connect value: “We help [ICP] solve [pain] without adding headcount.”
• Close: “Would it make sense to explore this in a short intro call?”